Proud to share Viasat's holiday card, it was an amazing experience animating and editing it, and a true collaboration from start to finish. When we began concepting the team felt that it had to be grounded and reflect a positive message. The tactile nature of the style helped convey a message of hope without downplaying the hardships many people around the world are experiencing.
Creative Director - Clay Black
Art Director - Justin Patrick
Project Management- Kristen Heard
Creative Strategy - Azfar Najmi
Copywriting - Debbie Anderson
Design - Abbie Goetting
Animation & Editing - Alberto Lopez
Art Director - Justin Patrick
Project Management- Kristen Heard
Creative Strategy - Azfar Najmi
Copywriting - Debbie Anderson
Design - Abbie Goetting
Animation & Editing - Alberto Lopez
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/4209d278-0e2d-46c8-bcf5-0b90215306fc_rw_1200.png?h=cd380cdbf38f8dece49b663eebcf122e)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/4d8b0723-5517-476e-baa5-9bdddd81ccc7_rw_1920.png?h=aa7ec3d9defdb2e741f8154cc80e672a)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/162f83bd-edb3-426f-90d7-74e641f9ce6d_rw_1200.png?h=cc935907a72c52d271c3140472743a91)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/5d46f9ad-1ce0-4a44-8a61-7cb6d81394cd_rw_1200.png?h=d5d5ede07d95badfbae0bca5f78b5bb2)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/21fd751d-238f-4e47-9465-b6211b1e1101_rw_1920.png?h=256f038e278679dfaf63625a4973a5de)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/37bf7449-7eab-47d7-ab08-f09a8721ab60_rw_1200.png?h=d6c47a3ea15e87f33dc4df450a9c9ea4)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/8e371abf-3468-4e01-b058-32d38abec174_rw_1200.png?h=729ffde2019b76e7c13d5261874e8dd5)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/93e15f27-64fa-47d9-aaca-2c339f0c91d7_rw_1200.png?h=9b5399515631691ae35257e43e75ef09)
Initial style frames helped gauge light adjustments based on camera angle. The lights had to be tweaked for individual shots so that the paper texture wouldn't be blown out.
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/519e5df6-88fc-47bb-99b3-27b37ba68c0b_rw_1200.png?h=fc7687305aca2b945bb5e3608888130f)
This project would not have been as cool with out Abbie Goetting's designs. Very thankful to have partnered with her on this project.
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/68d1531b-9988-4d85-8c42-a0fcb01ba58b_rw_1200.png?h=4489002e6231f6f9a39d76a4c266a740)
The daunting task of distilling what was in the brief with few words was beautifully executed by Debbie Anderson.
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/e36104d0-a96d-4d57-bde4-0ee31d6ac384_rw_1200.png?h=d475941a72044413d94daaf8ffb87365)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/27bc178f-bb93-480d-9da1-4cd471ba64a0_rw_1200.png?h=01a831ba95e21764b023105b8f1705b6)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/0e087951-2ab9-4d24-98c9-2ad48703d6c3_rw_1200.png?h=35ca889bfe5aa56dab1da19dad9859c1)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/fd7d826c-7ff3-4cea-a2a0-b635911ce178_rw_1200.png?h=f98c99b1262ac356aab7cc67b74f1745)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/0c9178a4-bdb0-4ee6-af08-63aeb77d73a8_rw_1200.png?h=b847068a953c58fbe4f6284abd98af9a)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/3505bd96-cdaf-4807-9ff7-0e47aac58f34_rw_1200.png?h=9296a5d96564ac4844d2d50adfd5113a)
![](https://cdn.myportfolio.com/73f7900cc8c138af33ebda7851b607a9/703f53a1-239d-45f0-8323-e570067c5ea6_rw_1200.png?h=e9819ed32ee4933b9402e81dcdedd8e2)
Initial test renders for a paper cut out style that would carry over the grounded homemade feel from Azfar's concept.
Concepting
During the initial concepting phase the team gravitated towards a pitch board Azfar Naimi laid out. It had a homemade tactile feel that grounded the messaging. Due to time constraints we did not proceed with the stop motion animation.