The sun is a key design component in the title sequence. It's something we all share and experience which speaks to what Somos Uno (We are one) is about . It's also an important symbol in Mesoamerican culture, symbolizing life, birth and rebirth. It was important to combine elements from western cultures and native cultures. It's a visual acknowledgment of the blending of cultures that shaped Latin America. Here are some of the key sketches that informed the final design and animation.
Production Company - AL Squared Productions
Animation & Design - Alberto Lopez
Customer - Ignite Media