Motion graphics development for SDGE's internal electric vehicle campaign. Sadly the momentum on the project slowed down and the video was scrapped. Disappointed the project stalled, I'm proud of the work that went into the animations. First time designing icons, this project helped refine my design and animation process. Would love to tackle another project like this if the opportunity presented itself.
Production Company- AL Squared Productions
Animation & Design by Alberto Lopez
Music "Inspired" by Kevin Macleod
I love getting ideas down on paper, It's difficult starting on a blank computer screen. Adobe Sketch had just come out and was curious how to incorporate it into my workflow. Sketching over initial ideas on the iPad was useful to refine the design before exporting to Illustrator. It helped keep intact the looseness from the initial drawings.