In-Flight Social Facts concept video, we had to develop an animation style that aligned with a live action campaign. My part was creating an animation and design system that didn't require a lot of render time, and felt aligned with the live action collateral. This required a lot of dialogue between the video and design teams. Due to time and budget this series never got off the ground, but still proud of the work we developed.
Design, Motion, Editing: Alberto Lopez
Producer: Rusty Manoff
Art Director: Justin Patrick
Creative Director: Clay Black
Mood board to demonstrate how the visuals that would be paired with the campaign style.
Animation layout to demonstrate legibility on social media.