This video was created to showcase HP’s Sprout, an innovative desktop computer that reimagined how we interact with technology by combining touch, projection, and 3D scanning in one creative workspace.
As producer and director, I led the creative development from concept through delivery, collaborating closely with HP’s internal team to highlight Sprout’s unique blend of hardware and software in a way that was both visually compelling and informative. The goal was to demonstrate real-world use cases across design, education, and maker communities—bringing out the product’s full potential for hands-on, immersive creativity.
From script development and talent direction to motion graphics and post-production, this was a fast-paced, high-touch production that aimed to balance sleek tech visuals with human-centered storytelling.
Client: HP
Producer:Ashley Lopez
Director/Editor: Alberto Lopez
Cinematographer: Robert Knauf
