Flowerkist approached us to help them launch their game-changing line of luxury, CBD infused cosmetics. Our discovery phase consisted of three separate in-person meetings which helped us define brand attributes, brand goals and user personas. Our challenge was to elevate the presentation of the product line in a way that would supercede any CBD stigma while appealing to women in a specific demographic.
Our design solution gave special attention to the packaging itself with an elegant minimal aesthetic with gold highlights on the outside. The interior featured hand-painted patterns with vibrant colors to represent a youthful spirit at any age.
Client: Flowerkist INC
Studio: Cubic Orange
Brand Identity & Positioning | Packaging | Photoshoot | Website | Advertising
Creative Director: Vladimir Guskic
Art Director: Fernanda Costa Guskic
Copywriter: Leslie Roolvink
Brand & SEO Strategist: Mike Simpson
Logo Concept: Quynh Chau
Pattern Art: Wattana Khommarath
CGI Mockup: Alberto Lopez
Photography: Ross Laurence
Lighting: Ryan West
Wardrobe Stylist: Todd Pearce
Hair & Makeup: Sara Denman
Models: Makayla Yarbrough (NewMark Agency), Sky Mosley (O Model Agency)
Retouching: Lighthouse
